Required Skills

Job Overview

What You'll Actually Do Here

This isn't just a strategy role; you'll be hands-on and leading from the front. A typical week might include:

• Launching a campaign that positions CGA as the trusted partner for school safety.
• Coaching the creative team on case studies that need to resonate with superintendents and parent councils.
• Repurposing press coverage after another national feature.
• Partnering with sales to fine-tune messaging for a referral program.
• Making sure our digital presence (website, LinkedIn, content) reflects who we are today, not six months ago.

You'll own the playbooks, the metrics, and the results.

What We're Looking For

We need someone who has owned full-funnel marketing for a fast-scaling company — ideally in B2B SaaS, security tech, or edtech.You're probably the kind of person who:

• Loves telling complex stories in ways that feel clear, urgent, and human.
• Knows how to balance brand-building with pipeline generation.
• Has led distributed marketing teams (bonus if you've worked with U.S. and PH talent together).
• Can translate thought leadership into campaigns that actually drive leads.
• Enjoys building structure, but still moves fast when opportunities appear.

We care less about the exact industry and more about whether you can build and scale a marketing engine that wins trust and generates demand.

Key Responsibilities

Key Responsibilities

• Strategic Leadership: Develop and execute comprehensive marketing strategies aligned with business objectives, focusing on brand positioning and market penetration in the education technology sector.
• Campaign Management: Lead end-to-end campaign development from concept to execution, ensuring consistent messaging across all channels and touchpoints.
• Team Development: Build, mentor, and manage a high-performing marketing team, fostering collaboration between creative, content, digital, and demand generation functions.
• Content Strategy: Oversee content creation that resonates with key stakeholders including superintendents, school administrators, and parent councils, translating complex technical concepts into compelling narratives.
• Digital Marketing: Manage and optimize digital marketing channels including website, SEO/SEM, social media (LinkedIn, Twitter), email marketing, and paid advertising campaigns.
• Public Relations: Leverage press coverage and media relationships to amplify brand awareness and thought leadership positioning.
• Sales Enablement: Partner closely with sales teams to develop messaging frameworks, sales collateral, and referral programs that drive pipeline growth.
• Analytics & Reporting: Establish KPIs, track marketing performance metrics, and provide regular reporting to executive leadership on ROI and pipeline contribution.
• Budget Management: Develop and manage marketing budgets, ensuring optimal allocation across channels and initiatives.
• Market Research: Conduct competitive analysis and market research to identify opportunities and inform strategic decisions.

Requirements

• <h3>Core Skills Required</h3><ul><li><strong>Marketing Strategy:</strong> Proven ability to develop and execute comprehensive B2B marketing strategies</li><li><strong>Full-Funnel Marketing:</strong> Experience managing the entire customer journey from awareness to conversion</li><li><strong>Team Leadership:</strong> Demonstrated success leading and developing marketing teams (5+ years management experience)</li><li><strong>Content Creation:</strong> Strong storytelling and content development skills for B2B audiences</li><li><strong>Digital Marketing:</strong> Expertise in SEO
• SEM
• social media marketing
• email campaigns
• and web analytics</li><li><strong>Brand Building:</strong> Experience building and positioning brands in competitive markets</li><li><strong>Sales Alignment:</strong> Proven track record of collaborating with sales teams to drive pipeline growth</li><li><strong>Analytics &amp; Measurement:</strong> Strong analytical skills with ability to measure and report on marketing ROI</li><li><strong>Budget Management:</strong> Experience managing marketing budgets and optimizing spend across channels</li><li><strong>Communication:</strong> Excellent written and verbal communication skills
• with ability to present to executive leadership</li></ul>

Preferred Qualifications

Preferred Qualifications

• Master's degree in Marketing, Business Administration, or related field
• 10+ years of progressive marketing experience with 5+ years in leadership roles
• Experience in B2B SaaS, security technology, or education technology sectors
• Proven track record scaling marketing operations in fast-growing companies
• Experience managing distributed/remote teams across multiple time zones
• Strong network of media contacts and PR relationships
• Certifications in digital marketing (Google Ads, HubSpot, etc.)
• Experience with international marketing, particularly U.S. and Philippines markets
• Background in thought leadership and content marketing
• Experience with ABM (Account-Based Marketing) strategies

Certifications

Preferred Certifications

• Google Ads Certification
• HubSpot Marketing Software Certification
• Google Analytics Individual Qualification (GAIQ)
• Facebook Blueprint Certification
• Content Marketing Institute Certification
• PMP (Project Management Professional) - preferred but not required

Reporting Structure

Position Details

Benefits & Perks

• Compensation Structure

  • Performance Bonus: Up to 20% of annual base salary based on individual and team performance metrics
  • Commission: Eligible for commission on qualified leads generated through marketing efforts (structure to be discussed)
  • Annual Bonus: Discretionary annual bonus based on company performance and individual contributions

• Comprehensive Benefits Package

  • Health Insurance: Comprehensive health, dental, and vision coverage for employee and dependents
  • Retirement Plan: Company-matched retirement savings plan
  • Paid Time Off: 20 days paid vacation plus company holidays
  • Professional Development: Annual budget for conferences, courses, and certifications
  • Flexible Work Arrangements: Hybrid work model with flexible hours
  • Wellness Program: Gym membership reimbursement and wellness initiatives
  • Technology Allowance: Monthly stipend for home office setup and equipment
  • Transportation: Transportation allowance or company-provided parking
  • Meal Allowance: Daily meal allowance for on-site work days
  • Stock Options: Equity participation program (subject to company policy)

Additional Notes

Additional Information

About the Role: This is a critical leadership position reporting directly to the CEO. The successful candidate will have the opportunity to build and shape the marketing function from the ground up, establishing best practices and processes that will scale with the company's growth.Company Culture: We value innovation, collaboration, and results. We're looking for someone who can balance strategic thinking with hands-on execution, and who thrives in a fast-paced, dynamic environment.Growth Opportunities: This role offers significant growth potential, with the opportunity to advance to VP of Marketing or CMO as the company scales.Application Process: Please submit your resume, cover letter, and portfolio showcasing relevant marketing campaigns and results. Selected candidates will be invited for interviews with the CEO and key stakeholders.Equal Opportunity: We are an equal opportunity employer committed to diversity and inclusion. We welcome applications from all qualified candidates regardless of background.